I’m Jatia Amour, a Licensed Master Esthetician, Instructor, makeup artist, and founder of Amour Collective LLC. I have 15 years of experience in the beauty industry.

I’ve built my career around beauty services and education. Here, I share practical guides and resources for beauty professionals and brand owners who want to build businesses that reflect their own expertise and ideas.

My first guide, The Beauty Brand Blueprint, helps you use AI to develop an original brand identity—one that sounds and looks like you.