What do Builders/Developers actually care about?

• Tariff impacts on material costs and timelines
• Interest rate forecasts (affects buyer demand and financing)
• Regional market demand (where should we build next?)
• Competitor activity (what are others doing?)
• Inventory levels and pricing trends (pricing strategy)
• Government policy (GST relief, density requirements, etc.)

As a Builder/Developer, this report helps you make better decisions about what to build, where to build, when to build, and how to price it!

Market intelligence that improves your deal flow and risk management

• The report forecasts where deals will heat up (identify underwriting opportunities)
• Regional market analysis helps you adjust lending criteria and portfolio risk by market
• Monthly updates keep you ahead of market turns (don't get caught holding risk)
• Supports better conversations with borrowers ("Here's why rates are moving")

The Andersen Brethour Report combines economic analysis with regional housing market forecasts to tell you:

• Which markets are stabilizing vs. declining
• Why (tariffs, rate cuts, job markets, inventory)

What it means for your lending criteria and deal flow

Create better marketing based on real market conditions:

• Market trends explain buyer psychology month-to-month
• Tailor your messaging to market conditions (ie create urgency in tight markets, reassurance in soft markets)
• Track which insights perform best in campaigns
• Build marketing strategies that align with actual market conditions, not just tactics

As a Marketing/Advertising professional, this report helps you better understand the market your campaigns are selling into.

Know which markets are building—before your competitors do:

• New construction activity drives your demand:
• Understand why demand is shifting (tariffs affecting material costs, rate cuts stimulating buyer activity, condo vs. detached trends) so you can position your products correctly
• Your Sales team can give better answers when builders ask "What are you seeing in the market?"

The Andersen Brethour Report gives you that intelligence

• Every month, you get:
• Regional housing start forecasts (GTA, Ottawa, Calgary)
• Product type trends (detached vs. townhome vs. high-rise)
• What's driving the changes (rate cuts, tariffs, buyer demand shifts)
• 60-90 day advance signals on where markets are heading