Author, consultant, and founder of Apply Focus Ltd, I help leaders and teams build thriving cultures for unstoppable productivity. With over 20 years of senior leadership experience across global organisations, I’ve distilled real-world lessons into practical, no-nonsense business books designed to cut through complexity and get results.

Each title under Apply Focus Publishing is written to challenge assumptions, provoke thought, and offer immediately actionable insights. My work combines cultural psychology, logic-based productivity, and authentic leadership to help professionals fix the real problems behind poor performance and disengagement.

If you value clarity, progress, and results over corporate jargon, you’ll find my books refreshingly direct and deeply practical.

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