It is our belief that a business can be strong and wonderful, but only becomes better when the people behind it are strong and wonderful themselves. It is not often that you get the opportunity to see the root of a small business. We are talking about the passion, love and hard work that makes it thrive!
“Asmara” is an ancient Sanskrit-word and has been assimilated into Bahasa Melayu (Malay language) and Indonesian words with the meaning of "love”. It is also being used in many songs to express the passionate love towards oneself.
Our motto 'LIVE lovely, STAY tastefully' has best demonstrated the “passionate-love” for improving oneself in travelling and living lifestyle!
ASMARA SERIES is the brainchild of a few individuals who have extensive experiences in hospitality and retail development in a sustainable way. Our teams also consist of architect and designers, who have been travelling around and have helped to contribute various ideas into building a better living world. It’s our “passionate-love” in improving one’s life in travelling and living lifestyle, and therefore we have started the Asmara Series which basically has four luscious collections. http://www.asmaraseries.com
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