B2B Cold Calling MasterClass

Cold calling isn't complicated, but without a well-thought-out strategy, it's challenging to master. There are far more ingredients that go into a great cold call than what people think. In this Master Class, I break down the 6 critical areas you have to get right if you are going to win at B2B cold calling in 2025. They are:

Right Strategy
Right Rep
Right words
Right Voice
Right Person
Right Timing
BONUS: Right Technology

A good friend of mine always says "deal flow solves everything" and at the top of the funnel nothing is more true.

Who is this MasterClass for?

This MasterClass is for any business or sales rep that wants to put together a winning B2B Cold Calling program. This course is best suited for products or services with a minimum 3-24 month sales cycle with a typical ASP of 20K - 5MM.

This course is not for transactional B2B sellers or any B2C.

BONUS: Every organization that buys this course will get a free 55-minute consulting call with Matthew to review your corporate cold calling strategy.

Success is never owned, only rented.

The rent is due everyday.

MAKE A CALL

Meet your host

Matthew has been in B2B outbound sales since the 90s and has spent the majority of that time making cold calls each and every week. With well over 250,000 dials under his belt Matthew has the formula to make outbound calling programs sing. For the past 13 years he has been helping companies create and master the outbound calling motion. This strategy for making outbound cold calls has produced well over 350 Million in sales.

In 2025 Matthew made 23,518 dials and booked 141 meetings in an average of 2.5 hours per week. This is the way.

Matthew, his wife, and four kids live in Taxachusetts and enjoy Golf, the beach, and selling land.

B2B Cold Calling MasterClass

Let's talk cold calling strategy

Who is this MasterClass for?

Meet your host

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FREE - I hope you find this content usefull.

Course curriculum