About Coach AB

Coach AB, originally from Northern California, brings over 20 years of coaching experience to the game of basketball. After his own playing career was cut short due to injury, AB quickly found his purpose in developing young athletes. He began training players with untapped potential, helping them grow from overlooked prospects into high-level performers.

Throughout his coaching journey, AB studied under some of the game’s greatest minds, including Hall of Fame coaches Mike Krzyzewski (Duke) and Roy Williams (North Carolina). By learning and applying elite coaching philosophies, AB has built a proven track record of developing players for the next level.

His success stories include athletes who have gone from average high school players to Division 1 standouts and even professional ranks. One of his most accomplished trainees, and players Celeste Trahan-Davis, went from an under-the-radar freshman to her college’s all-time leading scorer before dominating overseas with multiple championships and MVP honors. His daughter, now a Division 1 athlete in the Big West Conference, was named Conference MVP and led her team to a State Championship her senior year — a testament to his coaching both on and off the court.

Now based in Las Vegas, Coach AB leads a competitive AAU boys program and continues to share his knowledge through social media, digital products, and virtual coaching. His mission is to empower players and parents with the tools, strategies, and insight needed to navigate the basketball journey — from youth hoops to college scholarships and beyond.