When I started this brand, I was making a lot of things: body care, jewelry, content, blends, all of it, and trying to hold it all together under one roof. There’s nothing wrong with that. That’s what the beginning of something can look like.
But somewhere in the last year, things shifted. More like the a picture coming into focus, slowly, then at once. I started to see what Bloom Elemental is when you strip away what it was still trying to be.
It’s the work. The physical, made-by-hand, learned-over-time work.
My shop is changing, here’s where it is going...
Body care is taking a step back. Not replaced by something else, just quietly set down for now so I can focus on what’s asking for my attention.
The messaging is changing too, and this might be more noticeable. I talked about this work, which leaned heavily on the why it’s meaningful, the energetics, the intention, and the symbolism. And although that layer is real and carries full weight for me. I’m not leading with it.
But it was doing too much of the work. It was leading when the craft, the art, itself should have been.
The truth is: I make things. I learn a technique, I work it until it’s mine, and I make something worth wearing. That’s the story. The meaning you find in it is yours to keep; I’m just not going to hand it to you before you’ve even seen the piece.
So what is Bloom Elemental right now?
Jewelry. Chain maille and wire wrap, made by hand, in brass, copper, and aluminum.
Craft-forward. Skill-led. Built to last and worth looking at.
The spiritual layer is still here, a bonus.
What’s coming...
The chain maille collection launches April 1st. Each one named twice, once for what it is technically, once for what it does visually. No rush. No filler. Just work I’m genuinely proud of.
Ritual over rush — and this collection is proof of what that actually means in practice.
http://bloomelemental.square.site
Tammi,
Founder & Creative Director, Bloom Elemental