There’s something about the rose that never stops captivating me. As an artist at heart, I’m endlessly drawn to form, shape, and color—and the rose holds all of these in abundance. Its layers of petals are nature’s perfect symmetry, delicate yet strong, soft yet edged with the reminder of its thorn. I’m drawn to that balance—the beauty that makes you pause, the fragrance that invites you closer, and the ever-present whisper of contrast reminding us that even in sweetness, a hint of bitter gives depth. Roses engage every sense: the velvet touch of their petals, the intoxicating scent that lingers in the air, the visual poetry of their bloom. They embody what I try to capture through my work with BloomBerry Botanicals—beauty that feels, breathes, and heals.
The story of rose stretches far beyond my own admiration; it’s one of humanity’s oldest love affairs. Ancient Egyptians, Persians, and Romans revered the rose for its perfume and its healing power. Cleopatra was said to have filled her chambers with rose petals before meeting Antony, while Persian physicians distilled rosewater for its cooling and calming effects on the skin and spirit. Across centuries and cultures, the rose has symbolized love, purity, and renewal—a flower of devotion, beauty, and emotional alchemy. Today, we find ourselves reaching back to those traditions, reclaiming the wisdom that plants like rose have always held. In a world that rushes forward, rose invites us to slow down and feel.
In my own creations, rose is more than an ingredient—it’s an experience. Within my PetalBlush collection of body scrubs, oils, and magnesium bath soaks, I use rose for the way it speaks to the senses and heals the skin. True rose—never the artificial, overdone imitation—offers a scent that’s naturally complex: soft, floral, green, and faintly honeyed. It’s the fragrance of real petals warmed by the sun, carrying both gentleness and depth. On the skin, rose helps restore balance and vitality. It soothes irritation, hydrates without heaviness, and supports regeneration for a radiant, calm complexion. In herbalism, rose is known to cool excess heat and inflammation, to tone and nurture all skin types, and to bring equilibrium to the body and mind. It’s a beauty that works both visibly and invisibly—mending not just the outer layers, but something subtler within.
What makes rose so timeless, I believe, is the way it speaks directly to the heart. On an emotional level, it softens the edges of grief, quiets anxiety, and opens us to love—both for others and for ourselves. Its scent travels through the olfactory system straight to the limbic brain, where our emotions and memories live. The result is immediate yet profound: a shift from tension to ease, from self-criticism to tenderness. When I blend with rose, I’m reminded that healing is not only about what we do, but about how we allow ourselves to feel. It invites you to rest inside your own softness, to remember that there is strength in gentleness and beauty in vulnerability.
Ritually, rose is one of my most beloved allies. I often use it in body oils, incense, and soon, in my natural perfumes. Each time I work with it, I honor the true fragrance of rose—the one that nature created, not the overly sweet imitation. There’s an honesty to it, a grounding sweetness that feels alive. In my rituals, I might anoint my skin with rose-infused oil after a bath, letting the scent mingle with steam and breath as I move slowly, intentionally. Sometimes, I’ll light incense with rose petals and simply sit, reflecting in my journal about what my heart needs that day. Rose has a way of helping me listen—to my body, my emotions, and the quieter voice of intuition that often gets drowned out by the noise of daily life.
In many ways, rose embodies what BloomBerry stands for: rest, rhythm, and ritual. To rest is to return to the self, to slow down and receive. To find rhythm is to reconnect with the natural flow of life—our breath, our cycles, our seasons. And ritual transforms the ordinary into something sacred. When I bring rose into my products and personal practice, it becomes a reminder that beauty isn’t just something we wear; it’s something we cultivate through care, patience, and presence.
If you’d like to connect with rose energy in your own way, you might begin with a simple ritual. After a shower or bath, take a few drops of body oil or a handful of petals and hold them to your heart. Close your eyes and breathe deeply. Feel the warmth beneath your palm, the scent rising gently around you. Ask yourself: What does my heart need right now? Listen, without rushing to answer. The rose always knows how to speak to what’s been left unsaid.
For those who love to journal, you might explore prompts like:
— What parts of myself am I learning to love more gently?
— How can I create beauty in my daily rhythm, not just in special moments?
— Where am I being invited to soften?
And a few affirmations to hold close:
I open my heart to beauty and allow love to flow freely.
I am soft, yet strong—rooted in grace and guided by love.
I find healing through gentleness and renewal through rest.
Rose is more than a flower—it’s a teacher, a healer, and a muse. Its petals remind us that beauty and resilience are not opposites; they exist together in perfect harmony. Every time I use rose in my work, I feel its quiet strength moving through me, a reminder that the simplest acts of care can be the most transformative. Through rose, I find rhythm again—the kind that brings me back to myself.
Shop the collection here: bloomberrybotanical.com
Love and Light,
Tammi