Introducing Bloom Elemental — Effective January 1, 2026
There’s a moment in every creative journey when you realize you’ve outgrown the container you built for yourself—not because it was wrong, but because you’ve expanded in ways you couldn’t have predicted when you began.
I’m standing in that moment now.
I’ve been creating under the name BloomBerry Botanical—blending plant-infused body oils, formulating creams that honor both skin and spirit, crafting exfoliators that ground you back into your body. It began as botanical body care, rooted in the belief that caring for your skin could be a sacred act.
But my hands were also doing other things.
They were shaping copper wire around rose quartz and amethyst, creating adornments that felt like ritual. They were rolling botanical incense bundles, choosing plants for clearing and grounding. They were writing about the small moments that become sacred when we pay attention—the way you oil your skin after a shower, the way you choose what to wear, the pause before you begin your day.
The work was always elemental—plants, metals, stones, and the sacred pause of ritual practice. But the name didn’t hold it all.
So we’re evolving.
Introducing Bloom Elemental
Effective January 1, 2026, BloomBerry Botanical is becoming Bloom Elemental—a name that reflects the fuller truth of what we’ve always been creating.
This isn’t a pivot. It’s an acknowledgment.
An acknowledgment that care doesn’t live in just one place. It's in how you moisturize your skin. How you adorn your body. How you create atmosphere in your space. How you pause to breathe before rushing into the day.
Bloom Elemental brings together the elements we’ve always worked with:
Plants — infused into nourishing carrier oils
Metals — copper and brass shaped by hand
Stones — chosen for energy and intention
Ritual — the sacred pause that makes it all matter
What’s Changing
Starting January 1st, you'll find us at bloomelemental.com with a reorganized structure that makes everything clearer:
BloomBerry Botanical
Our body care collection—the heart of everything we’ve built. All the oils, creams, serums, and body care you know and love. Same formulations. Same slow creation. Same botanical infusions. Now with a clearer home under the Bloom Elemental umbrella.
BloomBerry Botanical isn’t going anywhere—it's simply being honored as one part of a larger whole.
Elemental Adornment
The copper and brass jewelry that’s been quietly living alongside our body care can now stand in its own light. Wire-wrapped pieces set with semi-precious stones, each one shaped by hand in my North Carolina studio. Adornment as grounding. Beauty as ritual. Wear them as reminders to stay rooted, present, embodied.
Bloom Street Studios
This space you’re in right now—our ritual writings, intentional living practices, and Sacred Smokes herbal incense—gets a more defined role. Bloom Street Studios becomes the home for atmosphere and wisdom: the incense that clears your space and the journal entries that clear your mind.
What’s NOT Changing
Everything that matters stays the same:
Slow creation — still made in small batches, by hand
Thoughtful materials — still using botanicals I trust, metals I shape myself, stones I choose with intention
Ritual over rush — still believing that care is sacred work
North Carolina roots — still created in the same studio, with the same hands, the same heart
You — still crafted for the person who believes small moments matter
The formulations you love aren’t changing. The quality standards aren’t shifting. The values that built this brand remain untouched.
We’re not becoming something different. We’re becoming more fully ourselves.
The Deeper Shift: From Bloom to BE
But there’s something else changing too—something more fundamental than just a name.
The word “bloom” is shifting from noun to verb.
For years, “bloom” was aspirational—become your fullest self, grow into who you’re meant to be. And while there’s beauty in that, I’ve realized something:
You don't need to bloom into anything. You already are.
So we're moving from aspiration to embodiment.
From “bloom into your best self” to simply: BE who you are.
BE in your element.
Not as something to achieve. As permission to exist fully, right now, in this body, in this moment.
BE soft when you need gentleness.
BE rooted when you crave stability.
BE adorned as an act of self-honoring.
BE grounded when the world feels chaotic.
BE still when you need to pause.
BE present in the body you have today.
This is embodiment-first care. Not striving. Not fixing. Not becoming.
Just being—fully, presently, tenderly—in your element.
Why “Elemental”?
Because the elements have always been here.
Earth — in the plants we infuse, the clays we blend, the stones we set
Water — in the oils that soften, the flow of ritual
Fire — in the transformation of caring for yourself
Air — in the smoke that clears, the breath between moments
Metal — in the copper and brass we shape, the grounding energy of adornment
And Spirit — in the intention behind it all.
We’re not just working with botanical ingredients or metal wire or crystal energy. We’re working with the fundamental building blocks of ritual, presence, and care.
Bloom Elemental is the place where these elements meet.
Where plant-based body care sits alongside wire-wrapped jewelry and botanical incense—not because I’m trying to sell you more things, but because this is how care actually works in our lives.
You oil your skin. You choose what necklace to wear. You light incense while you journal. These aren’t separate acts—they’re the same ritual of tending to yourself, expressed through different elements.
What This Means for You
If you’ve been here for the body care:
Nothing changes. BloomBerry Botanical remains exactly what it’s always been—plant-infused oils, nourishing creams, intentional formulations. You’ll just find it under the Bloom Elemental umbrella now, with a clearer home and easier navigation.
If you’ve been here for the jewelry:
Your pieces now have a proper collection name—Elemental Adornment—and a space that honors the craft and intention behind each wire-wrapped design.
If you’ve been here for the incense and ritual writings:
Bloom Street Studios becomes an even more defined destination for atmosphere and wisdom. Sacred Smokes incense + the Ritual Journal, all in one intentional space.
If you’re new here:
Welcome. You’re arriving at the perfect moment—when everything we’ve been building is finally clear, cohesive, and ready to hold you.
Come With Me
This rebrand isn’t just about a new website or updated packaging (though yes, those are coming). It's about finally creating the container this work has always deserved.
A place where body care, adornment, and ritual tools live together naturally—because that's how we actually care for ourselves.
A place that says: You don’t have to be anything other than what you are. Just BE here. BE present. BE in your element.
I'm so excited to share this with you.
Effective January 1, 2026:
🌐 Visit us at bloomelemental.com
📖 Keep reading the Ritual Journal here at Bloom Street Studios
🛍️ Explore our three collections: BloomBerry Botanical, Elemental Adornment, Bloom Street Studios
💌 Join our email list for the official launch announcement and a special welcome gift
An Invitation
If this rebrand resonates with you—if you’ve felt that same need to expand beyond the container you built, if you’ve been craving permission to just be instead of always becoming, if you believe that care is elemental and ritual is sacred—come along.
Subscribe to our emails. Follow the journey on Instagram. Read the Ritual Journal entries. Try a body oil or a piece of jewelry or a bundle of incense.
Or simply hold this shift in your heart as permission:
BE in your element.
BE who you are.
BE here now.
Because you don’t need to bloom into anything.
You already are.
With intention and so much gratitude,
Tammi
Founder, Bloom Elemental
P.S. — Current BloomBerry Botanical customers: Your favorite products aren’t going anywhere. Same formulations, same care, same slow creation. Just a new name on the label and a clearer place to find everything you love. If you have questions about the transition, reply to any of our emails or reach out at tammi@bloomberrybotanical.com. I’m here.