About Me
Hi, I’m Zara - a music industry professional, career educator and personal brand strategist.
I’ve built my career across some of the world’s biggest music companies, working across digital strategy, artist development, marketing, partnerships and audience growth.
But I didn’t enter the industry with connections or a music degree. I had to learn how to navigate the industry, build the right relationships and create opportunities for myself along the way.
Today, I use what I’ve learned to help music professionals do the same.
Through my content, resources and 1:1 work, I help people build stronger careers, grow their visibility and turn their experience into opportunities.
I’ve also built a community of more than 25,000 people on LinkedIn by sharing practical advice about careers, personal branding and the music business.
My goal is simple: to make the knowledge, networks and strategies that help people get ahead in music more accessible.
1:1 LinkedIn Growth Strategy Session
A personalised LinkedIn strategy session for music and creative industry professionals who want to build their visibility, strengthen their personal brand and attract more opportunities through LinkedIn.
I’ll teach you the approach I’ve used to grow my own LinkedIn community to 20k+ followers in 8 months, and create opportunities across speaking, consulting, brand partnerships, digital products and more within the music and wider creative industries.
Before the session
You'll complete a short questionnaire so I can understand your goals, experience and what you want to be known for within your creative field.
I’ll then review your LinkedIn profile and prepare a personalised strategy ahead of our call.
During our 60-minute session, we'll cover:
- what you want to be known for in the music/creative industries
- how to position your personal brand clearly and confidently
- how to optimise your LinkedIn profile for your creative career goals
- your core content pillars based on your work and expertise
- what you should actually post about (without overthinking it)
- how to write stronger, more engaging posts
- how to grow your network intentionally within music and creative spaces
- how to use comments and engagement to increase your visibility
- how to turn LinkedIn visibility into real career and business opportunities
We’ll also work through any specific LinkedIn challenges or questions you have.
After the session
You'll receive your personalised strategy deck, including:
- your positioning within the music/creative industries
- profile recommendations
- content pillars tailored to your work
- tailored content ideas
- LinkedIn growth strategy
- clear next steps for the next 3–6 months
This is for you if:
You're a music or creative industry professional who knows LinkedIn could help your career or business, but you're not sure what to post, how to position yourself or how to grow consistently.
You don't need thousands of followers or an established personal brand.
You just need to be ready to start showing up.
Investment: £329
(Introductory price, 5 spots available)
Please note: I can provide the strategy, tools and guidance, but individual results will vary depending on your implementation, consistency, audience and other factors. Specific follower, engagement, income or opportunity results cannot be guaranteed.
4-Week LinkedIn Personal Brand Accelerator
For music and creative industry professionals who don't just want a strategy - they want ongoing support putting it into action.
Over four weeks, I'll work alongside you to help you become more confident and consistent with your LinkedIn content, improve your writing and build a personal brand that reflects where you want your career in music or the creative industries to go.
The programme is designed to help you build a sustainable LinkedIn routine around your existing career — not make content creation feel like another full-time job.
You'll receive:
4 x weekly 60-minute 1:1 calls
Each week we'll work on your content, discuss what's working, troubleshoot challenges and refine your strategy.
We can use the sessions to:
- develop and write post ideas together based on your work in music/creative industries
- improve your hooks and storytelling
- review your content performance
- work on your LinkedIn positioning
- develop your commenting and networking strategy within your industry
- overcome anything stopping you from posting consistently
Feedback and rewrites on up to 2 posts per week
Send me your drafts and I'll edit, rewrite and give you feedback to help you understand how to make your content stronger while still sounding like you.
You'll then use what you're learning to write another 1–2 posts independently, with the aim of building towards a consistent 3–4 posts per week.
Ongoing content inspiration
I'll send you relevant LinkedIn posts, formats and ideas from the music and creative industries that you can take inspiration from for your own content.
WhatsApp support between sessions
You'll have access to me Monday - Saturday for quick questions, ideas and support while you're implementing the strategy.
By the end of the four weeks, the goal is for you to:
- have a clear personal brand and positioning within your industry
- know what to post about consistently
- write stronger LinkedIn content with confidence
- build a consistent posting system
- understand how to network and engage strategically in music/creative spaces
- feel confident continuing without needing someone to tell you what to post every week
Investment: £999
Already completed the £329 LinkedIn Personal Brand Intensive?
If you upgrade to the Accelerator within 7 days, the £329 you've already paid will be deducted from the programme price.
Please note: I cannot guarantee specific follower growth, engagement, income, job opportunities or other results. The programme is designed to give you personalised strategy, feedback and support; outcomes will also depend on your implementation and consistency.
Contact Me
I'd love to hear from you! Please contact me using the form below for any questions or comments.