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About Me

CX Ops Lab is built from real-world e-commerce operations and crisis management experience.


With 20+ years in customer operations and workflow governance, I specialise in helping fast-moving DTC brands manage escalations, refunds, stock disruptions, and operational stability.


Recent operational experience includes:

• 8,991 orders managed within a RM2.67M+ GMV environment

• 95-case multi-platform defect escalation crisis handled

• ~1.65% refund rate maintained as a solo operator

• RM10,134 revenue retained during OOS disruptions


All SOPs, escalation workflows, CRM systems, and operational frameworks inside CX Ops Lab are built from practical execution — not theory.


Learn more at:

cxopslab.io