You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal?You can use brand restrictions for bran...

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?Google Ads guarantees phone calls to your business.Google Ads allows you to cap the number of ads you pay...

You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?Increasing the trustworthiness of the website.Modifying the ad's ...

You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?Queries, marketing goals, and Search adsAI, bid strategies, and ...

You're trying to improve an ad's perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad's quality?Creating ads that pertain to the keywords.Raising the bid amount.Creating ads likely to...

You're thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?By setting manual bids for specific times of the dayBy setting minimum and maxim...

You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?Google Ads offers Smart Bidding strategies to help you maximiz...

You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?Integrates a large variety of signals to evaluate user intentSets the appropriate bi...

You're a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads' Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?Performance ...

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Perfo...

You're a marketing executive at a clean energy company and have been asked to come up with your company's online advertising budget on a monthly basis. You decide to leverage Google Ads' Performance Planner to help you achieve your aims. What are two...

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?The ad could lead to a higher cost-per-click for the advertiser.The ad’s quality could reduce...

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources...

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?Re...

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?You can use Google to automatically adjust your budget with AI to help meet perfo...