A sneaker company is looking to boost awareness for a major product launch that's coming up. They're looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?
- They could use responsive search ads and AI-powered creatives.
- They could organize and align all of their ad groups according to a common theme.
- They could increase their campaign reach by using broad match with manual bidding.
- They could use brand restrictions for branded campaigns when it’s suitable.
- They could add broad match keywords for exact match keywords across campaigns.
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