What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
- User intent and likelihood to complete valuable actions for your business don't vary based on location, time, or device.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- The appropriate bid can often be a static target that's challenging to reach.
- If you don't bid efficiently, you could miss valuable conversions.
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The answer(s) to the question can be found in the BOLD text provided above. For further preparation, you can explore more questions and answers related to the exams on the dedicated Google Ads Search Certification Answers page, which offers valuable resources to help you succeed in your certification journey.