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What is value-based bidding?

What is value-based bidding?




  • It's a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
  • It's a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
  • It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
  • It's a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.




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The answer(s) to the question can be found in the BOLD text provided above. For further preparation, you can explore more questions and answers related to the exams on the dedicated Google Ads Search Certification Answers page, which offers valuable resources to help you succeed in your certification journey.