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Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?




  • Because not bidding efficiently can make you miss valuable conversions
  • Because the customer journey has become more complex and bids should therefore be based on general user behavior.
  • Because the right bid can often be a hard-to-reach static target
  • Because user intent and the likelihood to complete valuable actions for your business don't change according to location, time, or device



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The answer(s) to the question can be found in the BOLD text provided above. For further preparation, you can explore more questions and answers related to the exams on the dedicated Google Ads Search Certification page, which offers valuable resources to help you succeed in your certification journey.