Solution: Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?Use of contextual signalsUse cross-device reportingPaying attention to negative keyword targetingMonitoring of Quality ScoreUse of...

Solution: Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?Monitoring Quality ScoreUsing responsive search adsUsing contextual signalsBeing mindful of negative keyword targetingUsing cross-dev...

Solution: Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?You should use Google Ads' Keyword Match Types feature. This will let you se...

Solution: Of the different things users want to get out of their search queries, what two things do assets provide?Assets provide product and service comparisons.Assets provide information that's relevant.Assets provide information based on their mom...

Solution: Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campai...

Solution: Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?He hasn't supplied a link for the ad.He has to...

Solution: Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.Gives users an idea of where they'll go if they click the ad - Display...

Solution: Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign a...

Solution: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?Target return on ad spend (Target ROAS)Target cost-per-acq...

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and loca...

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?Google Ads will automatically create ad messaging based on the campaign t...

Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)A video can present a summary of her products to people showing a...

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?The recom...

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?Increases the geographic distributi...

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. W...