Solution: Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?Including keywords in his ad textDecreasing the bid for t...

Solution: Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?Testing and reporting on the spee...

Solution: Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?Incorporating an image to make the ad more ...

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign ...

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What's the right campa...

Solution: Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign o...

Solution: Assets help give users which two things they want to get out of their search queries?They provide relevant information.They provide product and service comparisons.They provide attractive imagery.They provide information based on their mome...

Solution: Assets assist in providing users with which two things they want from their search queries?Information based on their momentAttractive imageryRelevant informationProduct and service comparisonsClick Here to Download Google Ads Search Latest...

As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?AI, bid strategies, and creatives are the basic components.Targeting, ad formats, and bid strategies are the basic components.Queries, ad forma...

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the scree...

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?SalesProduct and b...

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit th...

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?The campaign could be improved by 60% if the listed recomme...

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?By showing his ad to people searching for related informatio...

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does ...