Solution: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?The campaign is performing better than 75% o...

Solution: The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used t...

Solution: The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?Promote videos about the business mission.Encourage consumers ...

Solution: The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign. How can they use the optimization score to benefit their campaign?To judge the popularity of their website compared t...

Solution: Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be...

Solution: Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is becaus...

Solution: Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?Maximize clicksTarget impression shareTarget return on ad spend (tROAS)Target cost-p...

Solution: Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?The quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%.The high...

Solution: Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?It's a metric that scores the quality of traffic that clicks on your adsIt's an estimate of the q...

Solution: Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?More follow...

Solution: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding s...

Solution: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?Target impression shareEnhanced ...

Solution: Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal?Encourage customers to purchase electric cars.H...

Solution: Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Pegg...

Solution: Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?Using Google Ads' Keyword Match Types feature in order to see how you...