The Founder - Claire Birks
After 17 years working alongside founders and business owners as an Executive Assistant, Claire knows exactly what it takes to keep a business running and how overwhelming it can feel when you’re starting something new.
In early 2025, she launched Clairey Poppins, building her own business from scratch and learning first-hand what it really takes to turn experience into a sustainable service. Along the way, she realised how many talented people were sitting on years of transferable skills, unsure how to take that first step.
Now, Claire helps aspiring Virtual and Executive Assistants build confidence, clarity and structure, showing them that creating a business doesn’t have to be daunting. With the right support, it can feel exciting, empowering and entirely possible!