I'm Von Ralls, a technology and marketing technology professional with more than two decades of experience building systems, solving problems, and helping organizations make better use of technology. Over the past decade, I've focused heavily on MarTech, marketing operations, automation, data, and the systems behind modern marketing. I believe the best technology solutions aren't necessarily the most complicated—they're the ones that solve the right problem, make sense to the people using them, and actually deliver results. Compass is where I share what I've learned along the way.