-Part 2- 

Use Storytelling 

Can you think of anyone you consider to be a storyteller? 

Then you can relate to how easy it is for them to get attention with their stories. 

That is because storytelling is a fundamental way in which humans communicate and connect with each other. 

From ancient times, people have used stories to convey information, share experiences, and pass on cultural traditions. 

  What is Copywriting 

A copywriter writes persuasive content or copy for marketing or commercial purposes.  

That means if you have ever written content to promote the sale of a product, you have done some copywriting. 

Most, if not all creatives are natural copywriters.

However, doing copywriting and being a copywriter are two different things.  

That is the reason I started this blog. By sharing snippets of the lessons from Copywriter Brain by Mike Giannulis, I hope to help creatives like me to understand and become successful at copywriting. 

Michael Giannulis shares his weekly newsletter filled with copywriting lessons for free.  

Here's a peek at what he had to say about using storytelling: 

By Mike Giannulis 

Hey! 

Today, we're going to talk about one of the most powerful tools in a copywriter's arsenal: storytelling. 

Storytelling has been used for centuries to captivate audiences and convey important messages. And in the world of copywriting, storytelling can be just as effective. By incorporating elements of storytelling into your copy, you can create a deeper connection with your audience and make your message more memorable. 

So, how can you use storytelling in your copywriting? First, think about the story you want to tell. What message do you want to convey? What story can you tell that will help you convey that message in a way that your audience will remember? 

If you are ready to develop your copywriting skills and you would like to learn more, simply subscribe to the Copywriter Brain newsletter using this link.  

Design with a Story in Mind 

Whether you are creating a design or crafting content, think of the story you are presenting to your audience.

By triggering an emotional response with the artwork, title, and product description, you are sure to keep them engaged and returning for more. 

I personally design all my printables with a story in mind.  

In this piece, I am hoping to connect with people who love New York City and this generation's style.

In the same way, it’s clear that the artist in the header photo wants to relate to someone who has an emotional connection to a little girl who loves the Bible. 

I truly hope the impact of using storytelling in your art form was effectively conveyed this week. If you missed last week's blog, you may view it right here.

That’s all for now. See you next week!