Hi, I’m Valeria — a social media manager, marketer and founder of Creativa Business Solutions.

My background is in economics, marketing and business, with studies completed in Italy and Finland, followed by a Master’s degree in Tourism Management in Rome. After moving abroad, I continued my education in New Zealand with further training in small business, project management, social media and marketing.

Over the years, I’ve worked with businesses across Italy, the United States, Australia and New Zealand, helping brands improve their communication, content and online presence.

Today, I work closely with small businesses, service-based brands and entrepreneurs, creating social media strategies, content plans, branding and marketing ideas designed to be practical, realistic and effective.

I created this book because I know how overwhelming Instagram can feel when you’re trying to grow a business at the same time. There is so much advice online, but very little of it explains how to build a strategy that actually makes sense for your brand.

My goal is to make social media feel simpler.

No complicated marketing language. No unrealistic promises. Just clear strategies, practical ideas and guidance you can actually use.

I believe a strong Instagram presence isn’t about being perfect , it’s about being intentional, consistent and creating content that gives people a reason to remember you.

I hope this guide helps you feel more confident, more strategic and much clearer about what to do next.

Ciao :)

Valeria