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About Me

A proven marketer with 25+ years of generalist experience in the fields of marketing, innovation, consumer research, strategic planning, and finance. Exceptional expertise in branding and name development of products or services.


NameFlash(TM) is my branding and name development service. Unlike other name development companies, NameFlash is led by a brand expert with 25+ years of experience in developing great brands. The NameFlash name development process is the process I wanted when I was a client!

Blog Posts

Simpler Is Better
Why is everything so complicated these days?Case in point. Starbucks Drink Sizes:Short (8 Oz.)Tall (12 Oz.)Grande (16 Oz.)Venti (Hot — 20 Oz., Cold — 24 Oz.)Trenta (30 Oz.)Brooklyn Fare had some fun with this in their coffee cup redesign, but there i...
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