I am a research consultant, data analyst, and academic tutor with a specialization in qualitative research. With a track record of collaborating with over 100 institutions and numerous individuals, I bring a wealth of experience from my time at prestigious universities including Oxford, York, Edinburgh, and Cambridge. My dedication to demystifying complex concepts in qualitative research has resonated with over 10,000 students through lectures and courses.

Beyond academia, my passion lies in teaching and making learning accessible to all. In addition to being active on YouTube and social media, therefore, I decided to write an ebook, to reach and empower even more students worldwide!