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About Me

I'm Dara, and I'm thrilled that you've stumbled upon my store. Here, I develop and introduce products and resources tailored to support your journey in building a thriving business, fostering healthy lifestyle habits, and uncovering genuine happiness. Thank you for dropping by. Stay tuned and keep visiting for the latest additions.


After years of immersing myself in the whirlwind of a "busy lifestyle," long working hours, little time for proper meals, and no time to exercise, I struggled with chronic stress, persistent headaches, muscle pain, and a debilitating back injury. These challenges served as my wake-up call, prompting me to slow down and strive for the right balance. By prioritizing my core values of freedom, authenticity, and life balance, I embarked on a transformative journey towards wellness and fulfillment.


As a self-made entrepreneur, I believe entrepreneurship transcends mere vocation; it embodies a boundless mindset that embraces possibility and seizes opportunities across all spheres. With a deep dive into the dynamic realm of technology since 1999, I've amassed over two decades of experience in digital transformation. My entrepreneurial journey is fueled by a fervor for digital evolution and technological innovations, propelling me to navigate the ever-expanding horizons within the digital domain.


Beyond technology, my passion extends to nurturing happiness and well-being. Acknowledging the significance of holistic fulfillment in both personal and professional realms, I am dedicated to developing products that empower individuals and businesses to thrive in today's digital era while prioritizing their well-being and happiness.


Two game-changers have transformed my lifestyle: deliberate physical activity and mindful eating. I've committed to incorporating movement into my daily routine; even when I can't find time for a formal workout, I make sure to walk 7 to 10 thousand steps every day. Consistency is key, and I prioritize getting a daily workout while also being mindful of what I eat. However, perfection isn't the goal. I follow the 80/20 principle, allowing myself to indulge in tasty treats occasionally. After all, life is all about striking that delicate balance, isn't it?