I’m Vivek Chopra, an e-commerce and digital commerce professional with 14+ years of experience building, scaling and managing online businesses across D2C, marketplaces, fashion, footwear, consumer products and jewellery.

Over the years, I’ve worked across platforms, markets and business models — from Amazon and international marketplaces to Shopify, D2C brands, performance marketing, category management and digital growth.

And over the last few years, one thing has become impossible to ignore: AI is fundamentally changing how e-commerce works.

I wrote AI & E-commerce: The Perfect Tech Couple to share what I’ve learned, what I’m seeing, and how I believe e-commerce leaders can practically use AI to build better businesses.

This isn't a technical AI manual. It’s a conversation about customers, data, marketing, operations, technology, decision-making and leadership — and how AI is bringing all of them together.

If you're building, managing or trying to understand the future of e-commerce, I hope this book gives you a few ideas worth putting into action.