The Profit-Proof Pricing System is a catering-specific pricing tool that calculates true event profitability by separating food cost, event staff cost, and delivery into distinct lines — accounting for kitchen labor, payroll burden, overhead, and hidden costs that most caterers overlook. Built by Jason Fennessee, author of Feast on Profits, it comes with a full training video walking caterers through setup using their own real numbers. Priced at $500 (a $1,000 value), it delivers instantly by email and gives caterers a clear verdict — take the job, don't take it, or raise the price — before they ever send a quote.