About James Gilmore

I spent 20 years on a retail floor before I ever called myself a change consultant. I’ve watched a new system go live at 6 a.m. while the people expected to use it were still finding out what it did. I’ve stood in front of a team with half the answers and been asked the other half.

As a department supervisor, I led a point-of-sale rollout for more than 75 people. We reached 100% adoption in 90 days, and I had no authority that required anyone to follow me. What worked was simple and slow: telling people what I knew, admitting what I didn’t, and coming back when I said I would.

That became the CIRCLE Method, the framework behind every tool in this shop. I’m a Prosci® Certified Change Practitioner and Kotter certified. The certifications taught me the vocabulary. The floor taught me where change actually breaks.

I build these tools for the manager who gets the news on Tuesday and has to face the team on Thursday.

I work from Grand Rapids, Michigan.