Hamzeh Majiet
Innovation, NPD & Marketing Strategy Leader | FMCG, Consumer Health & Retail
Hamzeh Majiet is an Innovation, Product, and Growth leader with 12+ years of experience creating, launching, and scaling consumer products across FMCG, beverages, cosmetics, and healthcare.
With a foundation in science and business, Hamzeh brings together innovation, commercial strategy, and marketing to build and scale high-performing brands.
He has launched more than 100 products across Australia, Africa, the Middle East, and international markets, working with some of the world's leading consumer brands, including McCain Foods & Bayer Consumer Health.
His experience spans new product development, brand strategy, packaging, consumer insights, retail strategy, marketing strategy, and digital growth, from the first consumer insight through to shelf and repeat sales.
Having built and scaled products within leading FMCG brands, Hamzeh now also helps entrepreneurs and businesses get to market properly: retail readiness, buyer access, market entry strategy and the performance marketing that drives demand once they're on shelf.