Hanniffa is a Social Media Marketing Strategist, Writer, and Educator with over 10 years in the field. She helps businesses to leverage social media to get seen and better connect with their target audience through strategic thinking and meaningful online and offline communication. She has taught on the subject at the tertiary level in both Paris and Jamaica and has presented at conferences, on radio and television. She also writes on social media for business, digital, tech, and entrepreneurship in a national paper. She has been a passionate advocate for responsible social media use in schools, businesses and society in general.