Serving the PreK-12 and higher education publishing and technology market, Interactive Educational Systems Design (IESD) specializes in research to support product development and marketing, and in effective communication with educational decision makers.

Founded in 1984 by Ellen Bialo and Jay Sivin-Kachala, IESD provides a variety of services, including:

Market/product research and analysis including qualitative research and quantitative research — surveys, focus groups, interviews, competitive market analysis, literature reviews, user testing, product design consulting, market insight and guidance, and independent reports.
Product evaluation research—customized studies demonstrating the effectiveness of educational programs, products and services.
Customer communication — including white papers, case studies, and newsletters.
Proprietary EDRoom online focus group facility.