The Institute for Perception

The Institute for Perception is a full service research consulting firm specializing in premium quality services including identification of project objectives, experimental design, study execution, data collection, data analysis and modeling using traditional and advanced techniques. We have particular expertise in advertising claims support and in providing statistical analysis services. What makes us unique is the emphasis we place on the development of new techniques and models to understand human perception and to apply them to practical problems in sensory and consumer research. We also offer courses to train our clients in traditional and new methodologies and provide access to IFPrograms™, a software suite with advanced analytical capabilities. For more information about our original research, please visit