For years, Guy and Aliza Hackner built their careers in the corporate world. Guy worked as a Client Partner in the IT sector, specializing in financial analysis, budgeting, and managing complex transformational programs for major organizations. Aliza, with a sharp mind for systems and strategy, supported operations and raised their two children.

They were disciplined, driven, and structured—yet despite their professional success, something was missing: freedom. They sought financial independence, quality time with their family, and a legacy they could build beyond the confines of a 9-to-5 job.

One day, Guy stumbled across a distressed property in a neighborhood not far from where they lived. It was rough—roof damage, outdated plumbing, and a neglected yard. But instead of seeing a liability, Guy saw a project—one that, if managed like the transformational programs he led, could generate real profit.

That evening, he crunched the numbers like he would for a client presentation—assessing risk, return, renovation budget, and the property's After Repair Value (ARV). When the numbers checked out, he turned to Aliza and said:

"If we manage this like one of my IT programs—with precision, tight controls, and smart execution—we can build something big."

Their First Investment

With savings and a Hard Money private loan, the Hackners bought their first fixer-upper. Guy oversaw the project schedule and financials with military-grade accuracy. Aliza managed contractors, permits, and materials, using software tools to streamline the process.

Three months later, the house sold for a $32,000 profit.

They reinvested that money into the next property, and then the next. The Hackners built a robust real estate investment strategy focused on:

• Acquiring distressed properties below market value,
• Strategically planning renovations to maximize ARV,
• Flipping for profit or holding as long-term rentals with consistent cash flow.

Their analytical skills, honed in IT and finance, gave them a competitive edge in the real estate space. Every project was run like a mission-critical program—with measurable outcomes, deadlines, and profit margins.

From Wealth-Builders to Wealth-Teachers

Seeing how their system transformed their own finances and lifestyle, Guy and Aliza felt compelled to teach others.

They began mentoring friends and community members, showing them how to:

• Find undervalued properties others overlook,
• Forecast renovation costs and ARV with confidence,
• Use project management to stay on time and on budget,
• Choose the right exit strategy: flip or hold.

Eventually, they launched a learning platform—complete with online courses, coaching, and templates used in their own business—so that anyone could follow their path.

Creating Generational Wealth

Today, the Hackners' two children are involved in the business—one in the back office, helping refine property evaluation models, and the other in contractor management.

What started as a way to escape the corporate grind has grown into a multi-generational wealth strategy. And now, through their training programs, families are replicating their system—flipping homes, acquiring rental portfolios, and achieving financial freedom in the short, medium, and long term.

Your Turn

You don't need a construction background or a real estate license to get started. With the proper knowledge, tools, and project management mindset, you can transform distressed properties into tangible assets, just like the Hackners did.

Because the houses may be broken, but the opportunity to build wealth has never been more whole.