I'm Josephine — a policy professional, founder, and mum building a life that doesn't ask me to choose between ambition and presence.

By day I work in policy and am a board member in the governance and stakeholder management space. On the side, I'm building Sunday Scout — a product brand designed for the modern parent — and documenting the whole journey online. I also do content creation and teach dancing on the side.

I wanted to create resources that help people, especially ambitious mums leverage AI as a tool that can streamline and optimise building a business, a career, and a life with intention. Luxury without performance. Ambition without apology.