With over 25 years of professional experience in media, communications, content strategy and project management, I bring extensive expertise in editorial leadership, digital media management, strategic communication and content development. Currently serving as State Lead with Prasar Bharati in the digital media domain, I oversee editorial operations, content planning, newsroom coordination and digital first content strategies across Uttar Pradesh. My professional expertise includes SEO driven content creation, audience engagement, multimedia storytelling, content quality management and leading newsroom teams. Throughout my career, I have been associated with reputed media organisations, including Live Today, Live Hindustan, India TV, Dainik Bhaskar, Dainik Jagran and Amar Ujala. I have also worked closely with government departments and development organisations, managing strategic communication initiatives, public outreach and media coordination. I hold postgraduate qualifications in Mass Communication (MJMC) and Social Work (MSW), along with diplomas in Mass Communication and Public Relations. I believe my extensive experience in media, brand communication, editorial management and digital content strategy would enable me to make a meaningful contribution to Standard Volumes. I would welcome the opportunity to discuss how my experience and capabilities align with your requirements.