I spent 10 years as a Strategic Account Director running marketing strategy inside ad agencies, including time at McCann, writing campaigns for clients like Verizon, LinkedIn, ExxonMobil, and Corebridge Financial. I left because agency life didn't leave room for much else, it was always another client emergency at 9pm on a Friday, never any real boundaries. Real estate let me build something that was actually mine, on my own terms. Once I was running my own business, I started noticing how many AI prompt packs out there hand you words with no strategy behind them, the kind of thing that reads fine but doesn't actually move the needle. So I started building playbooks the way an agency would build a client's account: every prompt comes with an Agency Note explaining the thinking behind it, not just the copy. The Agent's Edge, for real estate agents, is the first one. More are coming for other industries.