Hi, I’m Lena…

I was born in Russia, raised in Israel and South Africa, and now call the UK home with my two gorgeous kids and our cat, Anakin.

After graduating with a cumlaude degree in BSc Computer Science from UNISA, I spent over 15 years in the IT industry, working with global clients such as Microsoft, Bank of Kuwait, Anglo Irish Bank, CBRE, UKEF, and many others.

From the outside, it seemed like I had it all—an impressive career, financial stability—but something didn’t feel right. There was always this feeling that something was missing.

In 2018, I attended a Dr. Joe Dispenza event, and that experience was the turning point I needed. I realised I’d been living a life that looked good on paper but wasn’t true to who I really was.

So I took the leap.

I left my corporate career and started my first business, Driving Miss Daisy, a transport and companionship service that supports our local community.

But that was just the beginning.

It set me on a journey of profound self-discovery, a search to answer the questions I’d been asking my whole life...

Who am I really?

Why am I here?

I invested multiple five figures in personal growth — working with world-class coaches, diving deep into NLP, metaphysics, the subconscious, various healing modalities and rewiring old beliefs.

And slowly, layer by layer, I began to uncover the real me.

My passion now is to help others break free from self-imposed limitations and outdated beliefs.

To help you remember who you truly are and step into your full potential with clarity, confidence, and freedom.

On a more personal note…

• I am a two-time South African fencing Champion
• I competed in the Commonwealth Games & World Championships
• I ran 13 marathons & qualified as an elite runner at the London Marathon + won an ultra marathon in 2018
• I love travelling, exercising, meditating and drinking red wine (preferably South African) 🍷😃.