I'm Luke.

I built this store for one reason: most fitness programmes are either too soft to get results or too brutal to stick with.

Built Not Burnt is the alternative. Training that gets you lean, strong, and capable, without grinding you into the floor.

The principle is in the name. I'm not interested in helping you destroy yourself for 8 weeks then quit. I'm interested in helping you build a body that performs, looks the part, and will keep peaking into your later life.

Everything I sell here follows that philosophy:

Train every movement pattern, every week to a high standard. No skipped planes.

Progressive structure with proper phases. Not random workouts.

Real conditioning that builds your engine and compounds hypertrophy,

not punishment.

Recovery and joint care built in.

Not optional.

If you want a programme that builds strength, muscle, a lean and sustainable physique that looks good in the mirror, you're in the right place.

Welcome to Built Not Burnt.

Luke