Luma Creative Works is a London-based video production and brand storytelling studio founded by Jack McDonnell - a creative director with years of experience across commercial shoots, brand campaigns, documentary work and digital content.

These guides exist to share what actually works on set - no fluff, no gear obsession, just the fundamentals that make footage look professional. If you're a creator, founder or small business owner trying to make better video with what you already own, you're in the right place.