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What people are saying

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“I had some nagging questions about how I position myself on LinkedIn, and Maggie helped me find clarity. I took immediate action to revamp my profile, and I now feel more confident.”



— Lucy Kariuki

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You understood my pain point just a few minutes into our call. You are insightful, friendly, and helpful. I was able to identify my weakness, and you helped me come up with a simple yet effective pathway to help me achieve my goal. Thank you if you're looking for a coach, she's got you.



— Grace

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It helped me to clearly keep track of my progress. I'm now able to analyse everything concerning my content, move on with what works and leave behind what doesn't. This makes decision making way easier. Thank you Maggie.



— Ronniqoe

Not sure where to start?

Monthly Content Review

“I’ve been posting, but I don’t know what’s working.”

Look back at your last 30 days and decide what deserves more attention next month.

Content Clarity Scorecard

“Something about my content feels off, but I can’t tell what.”

Score the places where clarity, trust or connection to your offer may be breaking down.

And hi, I’m the person who made all this.

I’m Magdaline Mwihaki, a Content Strategist.


I help people turn what they know into clearer content, stronger thought leadership and a brand people can understand and trust.


These resources come from the same questions I work through in my strategy work clarity, positioning, content direction, trust and what to fix next.


You can learn more about my work at magdalinemwihaki.com.

Practical tools for building a clearer personal brand

Start with the problem you’re trying to solve, review your content, find the clarity gap, make room for more of who you are, or build your brand foundation from scratch.