Coach Joey D. Rendon is a Mindfulness & Transformational Coach, author of Dare to Be a CEO: Turning Setbacks into a Life of Success, and Founder & CEO of ASI Global — a complete transformational ecosystem designed for coaches, entrepreneurs, professionals, and dreamers who are ready to become visible, credible, and influential. Blending the art of public speaking with the science of human behavior, Joey holds certifications in Emotional Intelligence, Neuroscience Coaching, NLP, Mental Health, Mindfulness (MBCT), CBT, and Lifestyle Coaching, equipping leaders and professionals to achieve resilience, clarity, and peak performance.

Guided by his life philosophy — "All is well. Right here. Right now." — Joey has delivered transformational workshops and masterclasses for organizations across the UAE and beyond. Through ASI Global, he helps individuals build their authority, own their identity, and step into leadership with confidence — using his signature frameworks rooted in Courage, Emotional Intelligence, and Ownership. Whether you're an emerging leader or a seasoned professional, Joey's resources are designed to take you from invisible to influential.