Mystical Woman Magazine was born as Sretna Žena (engl. Happy Woman) Magazine - from the vision that began in 2013, when founder Danijela Jokić Vaislay co-founded the web magazine www.sretnazena.com during her journalism studies. What started as a digital space dedicated to women’s empowerment, personal growth, and mental health advocacy gradually evolved into one of the leading online spiritual platforms for women in the Balkan region, pioneering topics such as life coaching, yoga, tantra, feminine-centred spirituality, the modern Priestess Path, Goddess archetypes, energy healing, psychosomatics, and the often unspoken dimensions of women’s psychological wellbeing. After launching its first digital editions in Bosnian/ Croatian/ Serbian language in 2025, the magazine entered a new chapter in 2026 — expanding internationally with the first international magazine edition in English - Embodiment. This web store is a curated collection of digital books written by founder Danijela Jokić Vaislay and her mentor, and magazine expert columnist and collaborator - Vanja Beukelman Pavlović. By purchasing any of the books from this store, you are directly supporting the Mystical Woman Magazine.