The advice that shaped how I build
“In business, don't do anything here that you can't also do when you're a million miles away.”
My dad told me that. It became the cornerstone of how I conceive and build businesses.
I think about who can lead, how decisions will get made, and how customers will be served when I am somewhere else. My captains, our relationships, and clear responsibilities make that possible.
Build income. Build systems. Build freedom.
The Hard Parts
Making payroll. Letting someone go. Realizing you trusted the wrong person. Starting over after a loss. These decisions are part of running a business. I’ll talk about them here, along with the people, systems and choices that make the work worthwhile.
You don't have to move abroad to begin. You can start by giving your business a stronger foundation and yourself more choices.
BUSINESS · AI · MONEY · FREEDOM
No greater than, no less than.
Nobody builds alone. A business needs customers, people who can execute, and partners who bring different strengths. Someone may know more than me in one area and less in another. That does not make either of us worth more. Trust grows when we treat people accordingly.
Develop people who can lead.
I call my trusted leaders my captains. We agree on the goals, make responsibilities clear, and stay in communication. They need the authority and support to make decisions, not just a list of tasks.
Make the business work.
Know where revenue comes from, what delivery costs, and what needs your attention. Use systems and technology, including AI when it helps, to make the work more reliable.
Create room for your life.
Where you live, who you spend time with, and how you work should be choices you can build toward. That takes effort, responsibility, and people you trust.
Opportunity and judgment
Spotting an opportunity is only the beginning. I look at who it serves, whether the business can work and what it will take to sustain it. Experience has taught me to pair ambition with judgment: ask hard questions, understand the risks and know when to move forward.
Recognizing a market early
Helping companies identify niche opportunities has long been part of my work. I owned ModelingPages.com in the early 1990s and acquired hundreds of podcast domain names in the early 2000s.
I conceived GridToday and a conference around grid computing after seeing where the technology was heading. My work in high-performance computing publishing taught me to connect an emerging market with the people and businesses it could serve.
Through Men for a Cause, I taught men that they could get breast cancer too, so they could better understand and support the women in their lives. Support has always been the thread running through my work: helping people understand what others face and giving them practical ways to show up for one another.
The lesson that changed how I evaluate opportunity
With San Diego Tour Coupes, I pushed to launch quickly, partly because a competitor might be entering the market. Our vehicles looked like cars but were classified as motorcycles, and we faced questions from local authorities.
Within 18 months, we were out of business. I lost my life savings at the time.
That changed how I think about speed. Recognizing an opportunity is only the beginning. You also need to understand the operating conditions, the risks, and whether you have the resources to stay the course.