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About Me

Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships.

The Nitty Gritty Marketing Series provides the Small and Medium Enterprise with concise, practical, easy to grasp guides on making marketing more effective. With minimal theory, they help business owners and their marketing staff make the most of the many valuable tools available to entrepreneurs.

Since returning to his hometown of Hermanus in South Africa in order to spend more time on his writing, Neville also started a print and marketing communications company servicing small and medium enterprises not just in the Whale Coast Region, but also countrywide.

In 2000, at the invitation of the Institute for International Research, he held a workshop in Dubai on the subject of incentive communication strategy.

The NItty Gritty Marketing series is aimed at providing the Small and Medium Enterprise with a range of concise and practical guides to hep promote

Pan Macmillan have published his novels and he has also published novels and non-fiction works via Amazon and other ebook platforms. You can find out more about Neville at