Richard J is a Certified Meaningful Tourism Trainer. Author and Consultant with more than three decades of experience advancing responsible tourism, entrepreneurship development, and cross-cultural capacity building across Africa, China, and Europe. His work has supported governments, NGOs, tourism boards, and private sector partners seeking practical, ethical, and sustainable ways to grow their tourism industries.

Richard is known for his hands-on approach, his commitment to community empowerment, and his ability to translate complex ideas into simple, actionable tools. Over the years, he has designed and facilitated high-impact training programs in sustainable tourism, SME development, destination management, and inclusive policy design. His projects span grassroots community enterprises, national tourism strategies, and cross-border collaborations that strengthen economic resilience and protect cultural heritage.

A trusted advisor and board member for several social impact and tourism organizations, Richard specializes in connecting local communities to global opportunities. He champions tourism that creates meaningful social, economic, and environmental value—and equips stakeholders at every level to design experiences that matter.

Driven by the belief that tourism can be a force for good, Richard continues to help entrepreneurs, guides, community leaders, and destination managers unlock tourism’s transformative potential and build businesses that do well by doing good