Meet the Founders | Tina Witowski & Warren C. Sholtz

Warren C. Sholtz

Warren is the co-founder of Observed Patterns, bringing a curious, analytical mind and a knack for noticing the things most people overlook.

He's particularly interested in how everyday interactions, assumptions, and systems influence the way people think, work, and relate to one another. He has a way of looking past the obvious explanation and asking what else might be happening underneath.

Together with Tina, he researches, writes, develops frameworks, and turns those observations into interactive digital books and practical resources that invite people to look at familiar situations from a different angle.

Tina Witowski

Tina is the co-founder of Observed Patterns, bringing creativity, curiosity, and a tendency to question things that other people might simply accept as normal.

She's drawn to the little contradictions in everyday life, the explanations that don't quite add up, and the patterns hiding in plain sight. For Tina, understanding something often begins with asking a question nobody thought to ask.

Alongside Warren, she helps turn those observations into interactive digital books, visual experiences, and practical resources that make complicated ideas easier to explore without losing the complexity that makes them interesting.

What We're Building Together

Observed Patterns started with two people who couldn't stop noticing things.

The little contradictions in everyday life. The conversations that somehow end up in the same place. The assumptions nobody questions. The systems that make simple things unnecessarily complicated.

We're Tina Witowski and Warren C. Sholtz, the two people behind Observed Patterns.

Between us, we research, write, design, develop, question, experiment, and build everything you see here. We're a small Canadian company with a shared curiosity about what's actually happening beneath the surface of everyday situations, relationships, and work.

Over time, that curiosity has grown into something more interactive.

Our focus today is creating digital books that go beyond traditional reading. Books where ideas can be explored through interactive diagrams, visual explanations, and practical activities. Some include integrated workbooks, giving readers room to record their own observations and return to them later.

We also maintain a smaller collection of practical downloadable resources, while continuing to develop new books and rethink what our future courses might look like.

We don't offer coaching or therapy, and we're not interested in telling people how they should live. We're interested in giving people different ways to examine what's happening, question familiar explanations, and notice structures they might not have recognized before.

And behind all of it, it's still just the two of us.

Doing the research. Writing the words. Building the books. Learning the technology. Occasionally disagreeing about the answers. And usually finding another question worth exploring.

We're not trying to give everyone the same answers. We're creating more interesting ways to ask the questions.

Explore Our Work