People DM me their pages asking for feedback. I've reviewed over 200 car content accounts at this point. And I'd say 180 of them are making the exact same error. They're documenting cars. They're not creating experiences. Here's what that looks like...

I get DMs every week asking what camera I use. When I say "iPhone" people think I'm lying or being humble. I'm not. The gap between amateur and professional car content isn't gear — it's knowing what to do in the 15 minutes AFTER you stop recording....