Once Upon a Pitch

I'm not a naturally confident person. I'm not loud, I'm not bombastic, and I'm not the person who walks onto a stage and instantly has the room. I've watched people who can do that, and I've never been one of them.

So over twenty-five years of running pitches, I built something else. A set of steps I go through every time, which is what gives me the confidence to stand up and do it.

Until I wrote this book, I'd never written them down.

What's inside

Ten steps, from filling your head with research to following up on something human weeks later. Each one built around a real pitch, including the one I won with marker pens because I couldn't afford a computer, the one I lost on a dream job and won back four years later, and the time I accidentally called a chief executive's website a webshite and won the pitch anyway.

You also get the toolkit. The ten step checklist, to print and tick off. The one page pitch planner, fillable on screen or by hand. And the three question version, for the pitches that don't need a whole page.'

It's honest about losing, which most books on this aren't.

"A really good read, even got me understanding the pitch process."

Kathryn, who doesn't pitch for a living

Who it's for

Marketing managers who have to sell ideas to a board. Graduates and new starters in agency life. Anyone who's been told they're not going to get this one.

The details

66 page PDF, plus three one page tools. Instant download. Read it in an hour, use it for the rest of your career.

Kieron Goldsborough is the managing director of Different Narrative, a creative agency in Newcastle.