Many designers arrive here feeling:
- frustrated by marketing that feels confusing or misaligned
- unsure how to grow beyond pattern sales alone
- overwhelmed by conflicting advice
- tired of feeling like they’re “doing it wrong”
Pattern Design Circle exists to help you cut through the noise and make decisions that actually fit you: your business, your energy, and your goals.
You don't need another one-size-fits-all approach.
You need an approach that works for you.
Pattern Design Circle is a designer-first space offering practical, industry-specific support in creativity, business, and marketing.
No trend chasing.
No one-size-fits-all strategies.
Just grounded guidance, flexible resources, and clear pathways forward.
Hi, I'm Jessica
I’m a knitting pattern designer who’s been navigating the industry since 2019 — designing, publishing, collaborating, and learning through real experience.
As a designer, I struggled to find honest, practical guidance about the business side of pattern design. The available resources were too beginner-focused, too surface-level, or didn’t account for the nuances of our industry.
Founded in 2021, Pattern Design Circle grew out of that gap.
It’s where I share the clarity, strategies, and real-world context I wish I’d had — so you don’t have to piece everything together alone.
You can access grounded guidance, practical education, and long-term strategies without needing to keep up with trends or performative marketing.
Build Your Business Intentionally
The Pattern Design Circle Vault
A comprehensive collection of industry-specific trainings designed to support you in marketing, business, and designing; through every season of your business.
This is the perfect path if you want long-term clarity without overwhelm: a resource to return to as your business evolves, where you can explore different strategies, understand your options, and make empowered decisions without pressure or quick fixes.
Bite-Sized Courses
Branding, marketing, and design courses designed to help you build skills and gain clarity around a specific topic. They focus on self-paced learning without the commitment to a larger resource library.
From 52 Weeks of Creativity to Understanding Your Ideal Customer, this path is ideal if you want practical, actionable support in one area of your pattern design business — without noise, overwhelm, or unnecessary extras.
Free Resources for Designers
A collection of blog posts, podcast episodes, and guides designed to help you make intentional decisions around your business, marketing, and creative work as a knit or crochet pattern designer.
These resources are a supportive place to explore the business side of pattern design, sort through ideas and next steps, and get familiar with my approach — all at your own pace and with no pressure to invest before you’re ready.
Grounded in real industry experience
Everything I share is shaped by my lived industry experience, including:
- Designing and publishing knit patterns since 2019
- Leading and coordinating a collaborative knit & crochet magazine
- Hosting and curating 50+ guest expert trainings covering design, business, marketing, and sustainability
- Featuring and amplifying other designers through podcasts, interviews, and collaborations
- Ongoing work focused on honest conversations about pattern design as a business
That means the work you’ll find inside Pattern Design Circle is practical, industry-aware, and genuinely useful; so you don’t have to keep piecing things together on your own.